Autodialog knows better than most that digital and service design are increasingly present in the general business world, including the automotive sector. Autodialog offers an online platform which connects dealers, car manufacturers, drivers and third parties. It also facilitates the communication between all parties. They chose Axel Vervoordt’s prestigious Kanaal site as the location of their new head office. Developed by architects Coussée and Goris, one of the units was furnished in cooperation with interior architect Katrien Doms. A dark, warm atmosphere with rich materials and earthy textures define this space. Think velvet, brass and wood textures.
For this prestigious project, we were tasked with providing a suitable suggestion for the furniture components. This was a unique opportunity to use the rich materials, warm textures and subtle colour palettes of the Baxter brand. After a visit to the Milan Furniture Fair and the Baxter showroom, the client was enthused enough to ultimately make this a 100% Baxter project.
photography: Studio Vercammen
design: Katrien Doms